Havaianas Puffed + The devil wears Prada 2Havaianas






























New Havaianas Puffed + The Devil Wears Prada 2
Havaianas

Role:
Creative direction, Art direction, Designer Puffer typography, Illustrations

Asia // The Experience Co.
Vico Benevides, Renato Jardim, Rafael Genu, Leticia Haag, Paulo Rogério, Murilo Pontes, MAR+VIN, Xico Buny, Sérgio Brandão, Carla Sá, Maysa Tatikava
In 2026, Havaianas introduced a new sandal format, bringing the line closer to the fashion world. At the same time, the release of The Devil Wears Prada 2 created the ideal context for this connection. From this, a global launch was developed, featuring takeovers in cities such as New York City, Rio de Janeiro, London, and Madrid. The initiative included products licensed by Disney and was distributed worldwide, positioning the campaign at the intersection of fashion, culture, and lifestyle.



Manoel Michael. All Rights Reserved ©